How Do You Choose Which Opportunities Not to Pursue?
An attractive project can still be the wrong choice if it displaces stronger work. How to compare opportunities, decide what to test, and what to set aside.
6 min readStrategy · Growth · AI · Business systems
Thinking carefully about the businesses we build.
I'm Samet Kasik. I write about strategy, growth, AI and business systems: the reasoning behind business decisions, and what today's choices mean for a business over time.
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Which Customers Should Your Business Choose Not to Serve?
A large order can still require a business you are not set up to be. How to decide which customers to pursue, which to decline, and which are worth learning to serve.
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What Turns a Growth Target into a Strategy?
A growth target tells a business where it wants to go, not how it will get there. What a credible growth strategy needs to explain, and how to test it.
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When AI Is Widely Available, Where Does Competitive Advantage Come From?
If competitors can buy the same AI tools, what still sets your business apart? How customer focus, knowledge and learning can build a lasting advantage.
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Are You Building a Bigger Business or a More Valuable One?
A business can become larger while becoming harder to run. A look at the economics, customer position and capacity behind growth, with five questions to ask before the next step.
6 min read
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About
I'm Co-Founder and Business & Digital Strategy Lead at Acumen Business Consulting Inc. in London, Ontario. My work focuses on long-term business strategy and growth: which customers to serve, how to compete, and where to invest.