What Turns a Growth Target into a Strategy?
A growth target tells a business where it wants to go, not how it will get there. What a credible growth strategy needs to explain, and how to test it.
6 min readStrategy · Growth · AI · Business systems
Thinking carefully about the businesses we build.
I'm Samet Kasik. I write about strategy, growth, AI and business systems: the reasoning behind business decisions, and what today's choices mean for a business over time.
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About
I'm Co-Founder and Business & Digital Strategy Lead at Acumen Business Consulting Inc. in London, Ontario. My work focuses on long-term business strategy and growth: which customers to serve, how to compete, and where to invest.