When Does Standardization Help a Business Grow, and When Does It Get in the Way?
Which parts of a service should always be done the same way, where people need room to adapt, and how repeated exceptions should change the routine.
5 min readStrategy · Growth · AI · Business systems
Thinking carefully about the businesses we build.
I'm Samet Kasik. I write about strategy, growth, AI and business systems: the reasoning behind business decisions, and what today's choices mean for a business over time.
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About
I'm Co-Founder and Business & Digital Strategy Lead at Acumen Business Consulting Inc. in London, Ontario. My work focuses on long-term business strategy and growth: which customers to serve, how to compete, and where to invest.