Are You Building a Bigger Business or a More Valuable One?
A business can become larger while becoming harder to run. A look at the economics, customer position and capacity behind growth, with five questions to ask before the next step.
6 min readStrategy · Growth · AI · Business systems
Thinking carefully about the businesses we build.
I'm Samet Kasik. I write about strategy, growth, AI and business systems: the reasoning behind business decisions, and what today's choices mean for a business over time.
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I'm Co-Founder and Business & Digital Strategy Lead at Acumen Business Consulting Inc. in London, Ontario. My work connects decisions about positioning, investment and organizational capabilities with the practical work needed to carry them forward.