Free Digital Marketing Tools for SMEs
Start-up companies usually have very few marketing activities as they do not budget for marketing until they start making money. However, it takes longer to make money without those marketing activities. Similarly, traditional old school small businesses are usually reluctant to invest on marketing activities and mostly rely on word of mouth. Nevertheless, in this age of technology, word of mouth is not sufficient on its own. In this article, I will mention some free digital marketing tool which requires literally no funds.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. With MyBusiness, you can:
- Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free.
- Interact with customers new and old and tell them the story of your business.
- Create a simple website for free.
- Get started at google.com/business.
- Follow Google’s guide to getting started.
MailChimp is a web-based email marketing service. It helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. With its free option, you can add up to 2.000 people to your e-mailing list and you can send monthly 12.000 e-mail.
A LinkedIn Page acts as the voice of your organization on LinkedIn. It helps members learn more about your business or school, brand, products and services, and job opportunities. To interact with members on LinkedIn as an organization, you must have a LinkedIn Page.
This tool will help you find the best keyword ideas to support your business online. It also reveals the potential performance of the keywords you selected.
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