Marketing Strategies for Architects
In architectural services as in all businesses, it is not possible to maintain effective communication with your prospective clients without a successful sales and marketing strategy. Old traditional sales and marketing strategies such as fliers or on-the-phone marketing might sometimes work but they won’t be sufficient alone in this age of technology as a vital part of our daily lives. Moreover, being sales-oriented as advised in the traditional way might scare your prospective clients away. Therefore, it is essential that you create a desirable brand image, and develop informative and encouraging marketing strategies instead of aggressive sales techniques to grow your business.
With a more focused perspective, we can say that some marketing strategies are more suitable and more applicable to architecture firms. Especially for young companies with no firmly established customer base, employing the most effective marketing strategies is of vital importance.
So, what is the best starting point? What are the essential marketing strategies to survive the competition
- Take Advantage of Social Media!
Never underestimate the benefits of social media for the architecture business. Free social media pages can be your gateway to new clients when used efficiently. A comprehensive social media strategy will help you more than you could ever think and take you a step further in competition.
- Emphasize Your Specialization
Many architects mention their ability to handle projects in various fields of architecture to attract more customers. However, this “jack of all trades” attitude might be dangerous as it implies a lack of specialization and compromising on quality. An effective marketing strategy should be based on a well-defined specialization. It is important to set your position as a business and to tell your clients who you are and what you can do for them.
- Use Lead Generation Services
Lead generation services mostly include traditional cold calling etc. but as mentioned before, cold-calling is not a viable method in today’s world. On the other hand, some “new generation” lead generation firms use digital marketing as a means of creating demand for your business. They advertise your business to high-potential target customers and provide you with a database of prospective clients demonstrating an interest in your services.
- Improve Your Website
Your website is a lot more than a simple business card; on the contrary, it is your display where you can reveal your past projects and achievements in an attractive manner. Displaying only your basic company and contact information on your website is a mistake. Avoid this mistake and polish it as a platform where you can show off what you have.
- Public Speech
Digital means of marketing always has great effectiveness; however, coming into the presence as a person with a public speech would be the exact right way to support your digital marketing activities and to enhance your reliability as a business. Public speech contributes to your reputation so never miss an opportunity to have your voice heard by an audience in a face-to-face environment.
- Create Your Elevator Pitch
A strong elevator pitch is the most valuable asset for anyone, but even more valuable for an architect who provides services. It is the basic marketing tool to attract people with your first couple of sentences and make them want to hear more. It should be short, precise, and obviously interesting.
- Have Your Projects Published
Getting your projects published is the fastest way to develop a good reputation. Thankfully, there are plenty of journals and magazines in the field of architecture which can help you gain recognition in the industry. Being published will enhance your impression as an expert in the field and bring new business opportunities.
- Your Newsletter Matters
Even though you have the perfect website attracting many visitors, you will need a strategy to keep them visiting continuously. People who visit your website for the first time may like what they see but might not need your services at that moment. Therefore, it is important to keep reminding your visitors that you are there with your services, and the handiest tool to keep them informed is to convince them to subscribe to your weekly or monthly newsletters.
- Be Mindful of your CRM Strategy
Most companies remove the contacts who are not interested in their services from their CRM database and never contact them again. This might make sense in some other industries but not in the architectural services because their reluctance for your services at a certain time doesn’t mean that they will never need your services. Therefore, it is wise to keep even the uninterested contacts in your database to reach out to them later.
- Take Advantage of New Technologies
The ability to adapt to changes makes your company a more desirable one for potential customers. Leading the pack is essential when marketing your services in any industry, and especially so in architecture where you can easily use the latest technologies such as virtual reality to demonstrate your services.
Above I summarised the most effective and essential marketing strategies that won’t cost you a fortune especially when you’re just starting your business. If you need professional assistance in marketing your architectural services, please don’t hesitate to contact us.