How Much Evidence Is Enough for a Strategic Decision?
More research is not always the answer. How to tell which uncertainty matters, how much evidence a commitment needs, and when waiting is worth the delay.
5 min readStrategy
Essays on the choices that shape a business over time: who it serves, how it competes, where it invests, and which opportunities it chooses to pursue.
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How Do You Choose Which Opportunities Not to Pursue?
An attractive project can still be the wrong choice if it displaces stronger work. How to compare opportunities, decide what to test, and what to set aside.
6 min read -
Which Customers Should Your Business Choose Not to Serve?
A large order can still require a business you are not set up to be. How to decide which customers to pursue, which to decline, and which are worth learning to serve.
6 min read -
What Turns a Growth Target into a Strategy?
A growth target tells a business where it wants to go, not how it will get there. What a credible growth strategy needs to explain, and how to test it.
6 min read