How Do Your Business Systems Shape Your Future Choices?
The way a business keeps records, divides work and makes decisions affects what it can credibly offer next. How to find the gaps before a customer is promised a date.
6 min readWriting
Essays on strategy, growth, AI and business systems.
-
-
How Much Evidence Is Enough for a Strategic Decision?
More research is not always the answer. How to tell which uncertainty matters, how much evidence a commitment needs, and when waiting is worth the delay.
5 min read -
How Do You Choose Which Opportunities Not to Pursue?
An attractive project can still be the wrong choice if it displaces stronger work. How to compare opportunities, decide what to test, and what to set aside.
6 min read -
Which Customers Should Your Business Choose Not to Serve?
A large order can still require a business you are not set up to be. How to decide which customers to pursue, which to decline, and which are worth learning to serve.
6 min read -
What Turns a Growth Target into a Strategy?
A growth target tells a business where it wants to go, not how it will get there. What a credible growth strategy needs to explain, and how to test it.
6 min read -
When AI Is Widely Available, Where Does Competitive Advantage Come From?
If competitors can buy the same AI tools, what still sets your business apart? How customer focus, knowledge and learning can build a lasting advantage.
6 min read -
Are You Building a Bigger Business or a More Valuable One?
A business can become larger while becoming harder to run. A look at the economics, customer position and capacity behind growth, with five questions to ask before the next step.
6 min read